The Ad Injector Platform integrates Ando Media's Patent Pending Ad Injection and Ad Detection capabilities with Webcast Metrics Real Time Audience Measurement providing broadcasters the opportunity to insert, detect, and measure Internet ad impressions.

The Ad Injector works via a lightweight service installed between the broadcaster's automtation system and the media encoder. A web portal accessible from anywhere on the Internet is used for ad scheduling and program replacement.

Using standard broadcast traffic methods broadcasters load and configure ads for ad insertion through the Ad Injector Portal.
Configuration Examples include:

  • Air Dates and Times
  • Ad Duration
  • Advertiser
  • Ad Family
  • Geographic Target
  • Impression Target Count


Broadcasters then trigger ad replacement through their automation system which communicates with Ad Injector.  Based on the various ad configuration patterns, the appropriate ad is injected for ad play.

Ad play triggers interaction with Webcast Metrics to determine audience size at the time of ad play.

As a result the primary operations include

  • Audience Measurement
  • Ad Insertion
  • Ad Play Detection
  • Impression Measurement
    (matches audience measurement with ad detection)

Advertising may take many forms for an internet radio stations including a Gateway or Preroll Ad, In-stream Ad or a Synched Banner (which combines and In-stream audio ad with a banner displayed on the player).  A synched banner campaign can achieve higher click rates and be attractive to advertisers.

Targeting Ads

Ando Media can post encode and target ads to distinct groups of listeners:

  • Global Geographic Location
    Ad Injector's geographic targeting capabilities enable advertisers to target their campaigns to an audience in any combination of the following :
    • State, province, region, city;
    • Zip, area, and postal code in the U.S. and Canada.
    • DMA (Direct Marketing Area) in the U.S.

  • Time of Day and Day of Week Targeting
    To reach distinct lifestyle segments, advertisers can target their campaigns based on time of day or day of week, e.g. target the "at-work" audience with a campaign that runs 9AM - 5PM, Monday - Friday.

  • Gender
    • Male
    • Female

Age


  • Frequency
    Optimize response by adjusting the frequency with which individual users view your ad over a given period of time.

 

Ando Media's technology ability to target results in higher response rates for advertisers.
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Following are some key features and benefits that differentiate the Ad Injector from other offerings currently on the market:

Streaming Host Agnostic - Unlike other offerings, the Ad Injector can be used with any streaming host.

A flexible fee structure ensures low startup costs. Since license fees are based on the number of plays, costs remain linear to advertiser usage (and revenue).

Digital Millennium Copyright Act Compliant. Displays Artist/Title/Album info on the stream as required by the DMCA.

Industry-proven security protects production data and is built on scalable, distributed network architecture.

Ad insertion is format-agnostic. The Ad Injector platform can deliver video or audio advertisements for both gateway and in-stream advertising in all industry standard formats (Windows Media, Real, Flash and QuickTime)

There is no impact at the broadcaster site. The Ad Injector uses standard processes and methodologies already in place at your stations, and includes an application interface that can be easily integrated into a dynamic content management system that may already drive the content on your website.

Twenty-four hour support is provided. Various web-based and phone contact methods are available to broadcasters for help with configuration and connections.

Central ad management and reporting is available at various levels, from run-of-network all the way down to individual ads or stations.

Benefit to Stations
Ad Injector provides the following benefits to stations:

  • New monetization opportunities
    • Opportunity to replace over the air commercials with content that is revenue producing and more appropriate for Internet broadcasts
    • Generation of affidavit reports for internal and external control helping broadcasters and advertisers measure their return on engagement and improving overall accountability.
    • Support for Pre-roll, Instream and Synched Banner Advertisements
  • Little impact on existing business and technical processes
    • Able to utilize Ad Injector through an IP Connection to the broadcaster's automation system and Ad Injector Portal.
  • Post encoding capability allows for personalization of ads based on user profile creating higher pricing for advertising campaigns.

Benefit to Advertisers:

As a result of Ando technology an advertiser can view in real time, through a web interface, the status of their campaigns from an independent 3rd party.  Impression reports show the impressions generated for any period the advertiser may wish to display including for the day of log in and since the start of the campaign.  Post campaign reports can be prepared by the station through Ad Injector and submitted to advertisers detailing every time a spot aired and number of impressions generated or summarized by month, week, day or hour.

The ability to target increases the value an ad has to advertisers as it leads to a higher rate of customer acquisition at a lower cost.

Read More about Advertiser Benefits

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To learn more about Ando Media's products and services or speak with our sales/technical staff, Contact Us
Webcast Metrics
Webcast Metrics is IP radio's only 3rd party audience measurement system which relies on 'real data'. Reports are derived by its distributed processing platform that passively tracks exact listener data from all listening sources and converts it to standard broadcast audience metrics.
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