Ando Media's PodFuse is designed to help radio broadcasters improve the monetization opportunities of their on-demand audio / video programming by automatically generating on-demand Podcast programming, injecting targeted advertisements into both audio and video podcasts, and capturing audience metrics, including demographic and gender data.

By integrating PodFuse with Ando Media's Ad Injector, Broadcasters can seamlessly generate iPod or Windows Media audio content for Internet airplay or download. The result is broadcasters can automatically and immediately make their content available with no human intervention - reducing internal costs and improving the speed that Podcasts are made available to listeners.

Through PodFuse's unique measurement technology, broadcasters can go beyond simple download statistics and also obtain demographic and gender information for each audio program without the burden of forcing users to register.

The result is a better understanding of audience demographics for each show - thus improving the content creation and monetization opportunities by allowing advertisers the opportunity to reach the audience they desire - all done without imposing complex user registration screens that could otherwise lower content use. Advertising can be targeted to distinct groups of listeners, e.g. persons 18-34 years old.

Advertisers have access to precise independent download and demographic statistics for their campaigns provided in real time by Ando Media, the premier Internet Radio measurement company. Advertisers are provided their own log in screen to view data on their campaigns to help them calculate a "Return on Engagement".


Featured PodFuse Client: ESPN Radio Podcenter