Ando provides several benefits to advertisers including:

  • Ability to target advertising to distinct listening groups

Target by gender, age, location or other listener information collected by the station

  • Ability to monitor their campaigns

Advertisers can see impressions being created in real time and run impression delivery reports by numerous criteria

  • Ando represents 3rd party reporting

Ando Media is not affiliated with the station except for technology integration

 
Webcast Metrics®
Webcast Metrics is IP radio's only 3rd party audience measurement system which relies on 'real data'. Reports are derived by its distributed processing platform that passively tracks exact listener data from all listening sources and converts it to standard broadcast audience metrics.
Ad Injector®
The Ad Injector Platform integrates Ando Media's Ad Injection and Ad Detection capabilities with Webcast Metrics Real Time Audience Measurement providing broadcasters the opportunity to insert, detect, and measure Internet ad impressions.
PodFuse®
PodFuse tracks podcast listener habits across one or many podcast shows. The platform is capable of tracking downloads by user, by show, by time and date; and includes an API to gather demographic information.
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