Ando Media today announced that a leading network in internet radio, TargetSpot, Inc. has signed on to use Ando’s Webcast Metrics product to measure its online listening audience for advertising agencies.

TargetSpot, which represents more than 1,000 stations on more than 50 radio groups and web properties reaching 15 million+ unique monthly listeners, is the latest major online radio company to sign on to Webcast Metrics. Webcast Metrics currently measures online listening audiences for over 5,600 stations, including the largest broadcasters and sales organizations. 

With the growing demand and requirement from brands, advertisers and agencies to truly understand, target and segment audience with precision, Webcast Metrics is now the standard audience measurement tool to enable radio station groups to more aggressively compete for digital revenue. 

 “With TargetSpot’s place as the largest online radio ad network and Ando’s position as the largest online radio metrics provider, this is a natural fit.   As the industry continues to grow, we thought it was important to join the 5,600 stations that use Webcast Metrics. It has always been important to us to provide advertisers and agencies with what they want, when they want it in regards to audience measurement,” said Doug Perlson, CEO of TargetSpot. “Advertisers using TargetSpot will continue to benefit from TargetSpot’s technology platform’s unique ability to measure final impression delivery as well as additional insights and engagement details for campaigns.”

Webcast Metrics converts standard audience data into traditional measurement metrics (AQH, Cume, Time Spent Listening).  It’s real-time and on-demand data is the only measurement tool available across the majority of stations in the industry.

“Webcast Metrics has become the industry standard in audience measurement due to the support from our clients and networks.  We look forward to collaborating with TargetSpot, a pioneer in online radio, in order to continue increasing  awareness and developing advertising opportunities within the growing online segment,” said Paul Krasinski, EVP, General Manager of Ando Media.

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Ando Media (www.andomedia.com )is the leading provider of real-time audience measurement and ads management solutions for the internet audio market.  Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets: audio, online, video and mobile. 

TargetSpot (www.targetspot.com), the leading internet radio advertising network, connects top brands, interactive, network and spot radio advertisers as well as small and local business to the online listeners of more than 50 partners, including CBS Radio, AOL Radio, Entercom, Live 365, Yahoo Music and Nassau Broadcasting. Advertisers can use TargetSpot’s award-winning self-service advertising platform or work with TargetSpot’s full service account management team to create, target (by geography, listening preferences and/or demographics) and deliver high-impact audio and pre-roll video advertising across more than 1000 internet radio properties. Founded in 2007, the company is based in New York City.

Contact:

Maya Ben-Yehuda

Bailey Gardiner

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